Integrated sports Work：MASTER KONG ACCOMPANYED CHINESE ATHELETS ON THE ASIAN GAMES
Before the 2018 Asian Games in Jakarta, Indonesia,
we find out the high attention of Chinese people to the Chinese athletes.
Therefore, we chose to interpret the product and brand connotation of Master Kong from four lines:
1. Instant nooldes accompanied Chinese athletes's stomach;
2. Chinese Flag high on the Asian Games, and Master Kong fragrant Jakarta city.
3. Sun Yi & Lang Ping, a coonection of Chinese volleyball witnessed by a bowl of noodle
4. "Eat golden soup, take gold medals"
Communication effect
In this Asian Games marketing battlefield, Master Kong has done a emotional campaing as usual.
The marketing strategy for Master Kong in the Asian Games, who was mainly contained by 3 ways :
the pre-match game supplement,
the hometown taste in a foreign country ,
and the koi effect of the “gold soup gold medal”，
