Work
Basketball Work:ICE TEA & FAMILY MART NBA CONCEPT STORE
Master Kong Ice Tea & Famliy Mart NBA concept store lights up SHANGHAI

During the 2018 NBA hottest finals, we finded out that the quest for the highest honor championship and the competition is the eternal melody of the NBA playoffs. The follow-up of the home team to witness the dream journey is also the happiest moment for all the fans.


Therefore, as Master Kong Ice Tea is the official partner of the NBA. and in an NBA championship theme store created with a family convenience store by bringing together the elements of NBA under the theme of “winning to the end, celebrate the finals” lighted up all the fans. 

This world's first NBA concept store is aimed to deliver original basketball cultures to not only the fans but also the general public.


Through online and offline interactive strategies, we explored a new way of co-marketing with the top sports IP of the NBA, which imprved not only the reputation of the brand but drived directly to sales. 

Communication effect

The comprehensive rating of TV media is 0.26%, while the exposure of Weibo is 136 million, and the exposure of vibrato is more the 1 million.


The view of Weibo topic #赢到底,燃痛快#  has beacme the TOP25 of the sports list within 24 hours

We endorsed the brand image by cooperating with the NBA, which is consistent with the brand tonality, and ket it become cooler and more flaming, while making consumers' impression of the Master Kong Iced Black Tea closer to its slogan: Celebrating and burnning !


WeChat

Weibo

版权所有:北京博睿创维体育发展股份有限公司 备案号:京ICP备18026267号-1 京公网安备 11010502035893   Technical support: Jiuxin network