SHOCK THE GAME campus basketball game, 

draw the attention of ordinary college students

Insight: all the basketball games in China are aimed at basketball professional players,

and ordinary college students do not have their own games to play.
While Those professional players are not lacking sports equipment, 

so actually it's he ordinary college student who is the target customer of ANTA.
To this end, we plan a Chinese campus basketball game for all college students, 

not just professional players, to accurately reach your target audience, and which is 

A NEW FORM OF ACTIVITY: 

an exclusive course, a college, an online system, a student organization  → OCCUPATION OF CAMPUS BASKETBALL.