Insight: all the basketball games in China are aimed at basketball professional players,
and ordinary college students do not have their own games to play.
While Those professional players are not lacking sports equipment,
so actually it's he ordinary college student who is the target customer of ANTA.
To this end, we plan a Chinese campus basketball game for all college students,
not just professional players, to accurately reach your target audience, and which is
A NEW FORM OF ACTIVITY:
an exclusive course, a college, an online system, a student organization → OCCUPATION OF CAMPUS BASKETBALL.
Only four school openers have received widespread attention on various video platforms and generated a lot of UGC content.
3.02 million view of Media live, 3.14 million view of self-media short video , 25 million view of UGC short video